广告花费 (Spend)
$371.4K
+5.2%vs上期
广告 GMV
$1.20M
+8.1%vs上期
广告订单 (Ads Orders)
7.8K
+6.3%vs上期
整体 ROI / ROAS
健康3.24
+0.2%vs上期
CPA
$47.50
-2.3%vs上期
CTR
2.8%
+0.3%vs上期
CPC
$0.68
-0.1%vs上期
广告归因 Units Sold
10.5K
+6.3%vs上期
Spend / GMV / ROI 趋势
近28天广告投放效率追踪
SpendGMVROI
素材类型效果
视频素材
CTR
2.84%
CVR
3.27%
ROI
3.31x
花费: $185KGMV: $612K
图片素材
CTR
2.4%
CVR
3%
ROI
3.04x
花费: $98KGMV: $299K
Spark Ads
CTR
3.6%
CVR
3.49%
ROI
3.33x
花费: $88KGMV: $294K
Campaign 明细
Campaign → Adgroup → Ad 层级，支持下钻
| Campaign 名称 | 状态 | 花费 | GMV | ROI | CTR | CPC | 订单数 |
|---|---|---|---|---|---|---|---|
| Summer Sale 2025 | 投放中 | $85.2K | $312.4K | 3.67x | 3.12% | $0.58 | 2,031 |
| Beauty Collection | 投放中 | $62.1K | $198.7K | 3.20x | 2.91% | $0.65 | 1,289 |
| Flash Deal - Electronics | 投放中 | $48.9K | $142.3K | 2.91x | 2.45% | $0.79 | 923 |
| Home & Living | 已暂停 | $41.2K | $115.6K | 2.81x | 2.23% | $0.82 | 750 |
| New Arrivals | 投放中 | $38.7K | $98.2K | 2.54x | 1.98% | $0.91 | 637 |
| Brand Awareness | 投放中 | $35.1K | $72.8K | 2.07x | 1.72% | $1.05 | 472 |
| Retargeting Pool | 投放中 | $28.9K | $89.4K | 3.09x | 3.45% | $0.52 | 580 |
| Clearance Sale | 投放中 | $31.4K | $175.4K | 5.59x | 4.21% | $0.41 | 1,130 |